Rich-Auntie Energy: What It Means and Why We're Claiming It

Elegance without effort. Style without stress.

You’ve seen her before. At the airport in a matching set and slides, sipping iced coffee like it’s her birthright. That’s rich-auntie energy. And no, it’s not about your bank account—it’s about your vibe. Unbothered. Intentionally fly. Comfort as a priority, but never boring.

At Delulu & Salt, we lean into the soft, feminine energy of auntie glam. Whether it’s the perfectly oversized sunglasses, the coziest loungewear, or the dupe of that dress she wore to brunch—this blog is for channeling that effortless style. This post contains affiliate links. If you make a purchase through one of them, I may earn a small commission—at no extra cost to you. Everything I recommend has earned its place.

Want to bring more Rich Auntie Energy into your own space? Here are three essentials that help me embody softness, opulence, and ease—on purpose.

Velvet Robe with Pockets - I don’t care if I have nowhere to be—I’m putting this robe on like it’s a uniform. It's plush, floor-length, and has the kind of energy that says “don’t call me unless it’s brunch.”Shop it on Amazon →

Luxury Candle with Throwback Vibes - This candle smells like old-school elegance and warm Sunday afternoons. Think cedar, pine, and Sandalwood. Rich Auntie Energy in wax form. Shop it on Amazon →

Yazuh & Co. Mug – Soft Life Edition - Yes, this is my brand. And yes, I made this mug for the girlies who drink tea like it’s a ritual, but who stay ready. She’s ceramic, weighted, and the quote hits. Shop Yazuh & Co. Mug →